Dedicated to the intersection of creativity and commerce, I have built a career scaling acclaimed brands by aligning high-level vision with disciplined execution. I believe that a brand’s greatest asset is its culture; by fostering environments where dynamic teams thrive, I translate abstract brand values into seamless, world-class customer journeys. My approach balances the nuance of creative storytelling with the rigor of operational efficiency, consistently proving that inspired design and robust ROI are not mutually exclusive, but deeply interdependent.
EXPERIENCE
Huckberry; Washington DC
Floor Lead/Visual Lead — 2025-Present
Visual Leadership: Spearheaded the execution of floor displays, ensuring 100% alignment with brand guidelines and seasonal directives.
Environmental Design: Transformed the sales floor into a visually engaging space, leveraging strategic merchandising to drive customer dwell time and conversion.
Creative Collaboration: Acted as the primary liaison between the design team and floor staff, communicating vision and technical specs for seamless display launches.
Operational Oversight: Managed daily workflow and stock levels with a "visual-first" mindset, ensuring product availability never compromised display aesthetics.
MOSCOT; New York, NY
Visual Merchandiser — 2018-2023
Global Visual Identity: Directed the brand’s visual narrative for a heritage eyewear label, architecting comprehensive strategies that unified the customer experience across all international markets.
Retail Expansion: Orchestrated high-profile flagship openings in Paris, Los Angeles, London, and Milan, ensuring impeccable execution of brand standards in the world's key fashion capitals.
Cross-Functional Strategy: Synchronized operations with global teams across diverse time zones and languages, navigating various currencies to ensure seamless project alignment and strategic execution.
Strategic Partnerships: Spearheaded branded concessions and collaborations with prestigious retailers, including Dover Street Market, Todd Snyder, and Visual Culture Hong Kong.
Environmental Storytelling: Conceptualized and executed large-scale design for international trade shows and "Global Doors," elevating brand presence through immersive spatial experiences.
Artisanal Sourcing: Curated unique brand environments by sourcing and fabricating vintage props and found objects, blending heritage aesthetics with modern retail displays.
Creative Production: Developed and prepared high-fidelity graphics for both print and digital campaigns, ensuring brand consistency across multi-channel marketing touchpoints.
Project & Supply Management: Cultivated a global network of vendors and contractors, managing complex international supply chains to deliver high-concept installations on rigorous timelines.
CB2; New York, NY
Visual Merchant — 2011-2018
Regional Brand Stewardship: Directed the comprehensive visual identity and showroom presentation for a leading modern furniture brand across the NYC market, ensuring alignment with global fashion and design trends.
Strategic Showroom Design: Conceptualized and executed high-impact window displays and immersive showroom environments, strategically curated to maximize the visibility of core furniture collections and seasonal accessories.
High-Profile Brand Collaborations: Spearheaded the visual design and execution of exclusive marketing events and pop-ups in partnership with Domino Magazine, Kravitz Design, the Novogratz, and Fred Segal.
Cross-Functional Leadership: Managed and mentored a multi-departmental team, including the Design Office, Inventory Control, and Design Team Leads, to synchronize operational logistics with creative vision.
Fiscal Oversight & Procurement: Orchestrated the regional design budget, meticulously managing expenditures for environmental graphics, custom fixturing, floral/foliage, and prop sourcing to ensure premium execution within financial parameters.
Standardization & Training: Developed and implemented rigorous visual training programs for management and sales staff, ensuring 100% adherence to brand-standard aesthetic guidelines.
Strategic Marketing Partnership: Collaborated directly with Corporate Merchandising and Marketing teams to translate high-level brand directives into localized, revenue-driving retail experiences.
Assistant Manager — 2009-2011
Team Mentorship: Lead, recruit, and develop a high-performing team, fostering a culture of professional growth and accountability.
Performance Coaching: Conduct regular one-on-one coaching sessions and performance reviews, utilizing KPI scorecards to identify and bridge skill gaps.
Training Oversight: Spearhead the onboarding process for new hires, ensuring mastery of brand standards, product knowledge, and POS systems.
Target Achievement: Monitor daily sales metrics and motivate the team to meet and exceed monthly and quarterly revenue goals.
Customer Experience (CX): Model premium service behaviors on the sales floor, driving customer loyalty and increasing Average Transaction Value (ATV).
Data Analysis: Utilize retail analytics (conversion rates, UPT, and foot traffic) to make informed decisions on staffing and merchandising.
Floor Manager — 2007-2009
Operational Leadership: Directed high-volume retail operations, optimizing complex workflows to ensure peak efficiency and a seamless daily floor presence.
Visual Merchandising Strategy: Blended aesthetic brand standards with strategic product placement to drive customer engagement and maximize sell-through.
Data-Driven Talent Development: Mentored and coached high-performing teams, utilizing performance metrics and KPIs to exceed aggressive sales targets.
Customer Experience Excellence: Championed a premium, brand-consistent service environment, ensuring every touchpoint aligned with luxury standards.
Cross-Functional Management: Bridged the gap between corporate visual strategy and floor-level execution through clear communication and staff training.
Crate and Barrel; New York, NY
Management Trainee — 2006-2007
Leadership Advancement: Earned rapid promotion to Management Trainee, mastering advanced leadership competencies and brand-standard operational protocols through formal executive training.
Quiksilver Times Square; New York, NY
Sales — 2006
Flagship Operations: Represented the brand at the high-volume Times Square flagship location, delivering premium service to a diverse, international clientele.
Product Expertise: Maintained comprehensive technical knowledge across all departments, including men’s and women’s apparel, footwear, and technical equipment like surf and skateboards.
Transaction Management: Executed accurate, customer-facing Point of Sale (POS) operations, ensuring seamless checkout experiences and efficient problem-solving.
Inventory Optimization: Orchestrated the processing, replenishment, and organization of new inventory to maximize product availability and sales floor efficiency.
Visual Merchandising: Partnered with the merchandising team to update body forms and displays in strict accordance with corporate, seasonal, and promotional directives.
Urban Outfitters; New York, NY
Team Leader: Housewares — 2004-2006
Departmental Management: Directed daily operations and staff scheduling for the Housewares Department, ensuring optimal floor coverage and operational efficiency.
Merchandising Strategy: Spearheaded the visual merchandising of the Housewares Department, implementing strategic layouts to drive product visibility and sales.
Cross-Functional Sales: Provided expert sales support and merchandising for the Men’s Department, maintaining high standards across apparel, footwear, and accessories.
Service Excellence: Delivered high-touch customer service and managed front-end Point of Sale (POS) transactions with a focus on accuracy and guest satisfaction.
Operational Integrity: Played a key role in seasonal inventory audits, ensuring precise stock accounting and minimizing shrinkage through rigorous data verification.
EDUCATION
Savannah College of Art & Design, Savannah, GA —
BFA Illustration, BFA Media and Performing Arts, 2003
Northern Virginia Community College, Annandale, VA —
Architecture Technology: Computer Aided Drafting & Design, C.S.C., 2025