Huckberry Georgetown

 The Spatial Strategist:

Defining Brand Identity Through Environmental Narrative & Visual Leadership

As a Visual Experience Leader, I specialize in the spatial storytelling and visual architecture of retail environments, ensuring a brand’s unique identity is felt in every physical touchpoint. My work lives at the intersection of creative strategy and commercial performance, encompassing everything from high-impact seasonal launches to the strategic transformation of the sales floor into a high-conversion environment.

I lead the end-to-end execution of visual displays, ensuring 100% alignment with brand guidelines and seasonal directives. By leveraging strategic merchandising and environmental design, I transform retail spaces into engaging destinations that drive customer dwell time. I bridge the gap between high-level design teams and floor staff, communicating technical specs for seamless launches while maintaining a "visual-first" operational mindset—ensuring that stock levels and daily workflows never compromise the aesthetic integrity of the brand.

MOSCOT NYC

The Strategic Architect:

Crafting Brand Identity Through Environmental Design & Global Expansion

As the Corporate Visual Lead, I specialize in the spatial storytelling and visual architecture of MOSCOT, ensuring a storied legacy is felt in every physical touchpoint. My work lives at the intersection of brand strategy and customer experience, encompassing everything from high-traffic window campaigns to large-scale environmental graphics for international trade shows.

I lead the end-to-end execution of retail environments across both domestic and international markets. From spearheading flagship openings in Paris, Milan, and London to scaling our presence within U.S. domestic hubs like Los Angeles, I ensure brand consistency across every border. Whether designing bespoke concessions for partners like Dover Street Market and Todd Snyder or managing complex builds with global construction teams, I bridge the gap between high-level creative vision and the technical realities of international retail.

 CB2 NYC

The Visual Architect:

Engineering Brand Identity Through Environmental Storytelling & Strategic Curation

As the NYC Visual Lead, I specialized in the spatial storytelling and visual architecture of modern living, ensuring a brand’s design ethos is felt in every physical touchpoint. My work lives at the intersection of trend-forward aesthetics and operational strategy, encompassing everything from high-traffic showroom window campaigns to the curation of immersive retail environments that define the modern home.

I lead the end-to-end execution of visual presence across premier metropolitan hubs. By directing a multi-disciplinary Design Office and spearheading high-profile collaborations with partners like Kravitz Design, Fred Segal, and Domino Magazine, I ensure brand consistency and cultural relevance. Whether managing complex store budgets for fixtures and foliage or training management teams to uphold rigorous design standards, I bridge the gap between high-level creative vision and the technical realities of large-scale retail management.